About us
FADE UNIVERSITY was founded in 2019 by a young Black entrepreneur on a mission to chase his dreams and inspire others to do the same.
What Does FADE Stand For?
F – Fearless
A – Attitude
D – Determination
E – Excellence
F – Fearless
A – Attitude
D – Determination
E – Excellence
At FADE UNIVERSITY, we’re all about empowering the next generation to dream big, break boundaries, and forge their own paths. We believe that with the right mindset and relentless dedication, there are no limits—only endless possibilities.
Growing FADE UNIVERSITY: A Marketing Journey
From day one, FADE UNIVERSITY has been about more than just clothing — it’s been about building a movement. My marketing approach was rooted in authenticity, community, and connection. Social media played a huge role in spreading the message, but the heart of it all was building genuine relationships with people around me.
I spent time engaging with my community, showing up, and creating spaces where we could connect, grow, and inspire one another. Events became a powerful tool for outreach — not just to showcase the brand but to uplift young Black individuals like myself, showing them that there’s power in perseverance and that excellence is something we can all strive for.
A major turning point came when a few popular artists wore FADE UNIVERSITY, giving the brand a spotlight that boosted sales and expanded our reach. But more than the numbers, what mattered was seeing the message resonate — Fearless Attitude, Determination, and Excellence weren’t just words; they became a mindset people wanted to embody.
Through every post, every event, and every piece of clothing, the goal was always the same: to inspire, push boundaries, and show what’s possible when you press forward with purpose. FADE UNIVERSITY grew because it wasn’t just about selling clothes — it was about building a legacy.